Starting your new Tax Consultancy: A Guide for New Aspirants
A lot of new aspirants who want to start their Tax Practice in Pakistan are looking for guidance to start afresh. The challenge to begin with is the knowledge and experience in dealing with tax matters of individuals, firms and companies. This blog Starting your new Tax Consultancy: A Guide for New Aspirants helps young lawyers, consultants, entrepreneurs to get guidance to start their tax consultancy from scratch.
Taxes are a complex and often overwhelming area for many individuals and businesses alike. The process of filing taxes can be difficult to understand, and the implications of not filing correctly can be dire.
In order start your tax consultancy practice professionals must possess knowledge and experience of tax laws in Pakistan.
Apart from having knowledge and experience of tax laws a tax consultant must also possess certain talents and expertise in the following fields: –
- Business Management
- Negotiation Skills
- Finance Management
- Cash Flow Management
- Marketing Sense
- People Management
- Work Delegation
- Resource Management
- Knowledge of Technology
Here is how you start your practice:
- Brand/ Firm Name
- Website / Domain
- Presence on all Social-Media Platforms
- Google Business Profile/ Maps
- Listing of Local Directory/ Yellow Pages
- Paid Ads on Social-Media, Google etc
- Sales and Marketing Plan
Brand/ Firm Name
The first thing to come up with is your brand name/ company name, for which you need to brainstorm your way out with a name that is unique, easy to pronounce, local, understandable.
Website / Domain
Getting a domain and professional website with corporate email addresses will add to customer trust in the tax consultancy business. A professional domain will increase customer confidence and online presence is the first step to enter into the age of Artificial Intelligence.
Presence on all Social-Media Platforms
At the time you book your website the next thing you do is to mark your brand territory on all social media platforms. Its very obvious to understand that people start copying business names and create Social Media Pages based on those names.
After website / domain reservation social media handles is the next important thing that you need to take care of.
Google Business Profile/ Maps
Creating Google Business Profile and creating your office/ workplace location on Google Maps help the customers to locate you and to reach you when there is a need.
The Google Business Profile is also used for Reviews from the Clients that help boost the Search Engine Optimization of your business profile. These reviews help the new clients/ customers to hire your services by having a look at the past reviews/ feedbacks.
Listing of Local Directory/ Yellow Pages
Posting your business information on Local Directories/ Yellow Pages helps the local potential customer to find you easily.
Outbound Marketing: Paid Ads on Social-Media, Google etc
Using Outbound Marketing Strategies that involves your consultancy business to actively reach out to potential customers to promote your services. Outbound Marketing for Tax Consultancy serves as traditional, push, or interruptive marketing techniques.
Here are some examples of outbound marketing:
- Direct Mail: A physical marketing collateral sent to a potential customer’s mailbox
- Cold Calling: A phone call made to a potential customer to establish a relationship and discuss product benefits.
- Paid Digital Advertising: A digital marketing method that includes banner and display ads on Social-Media, Google Ads, pop-ups etc.
Outbound marketing is based on the idea that the larger the group a message is sent to, the larger the return will be.
Outbound marketing is different from inbound marketing, which is when a business uses strategies to pull customers in.
Sales and Marketing Plan
An effective Sales and Marketing plan involves all marketing personnel/ departments to work together towards a common goal.
Sales, marketing communication, customer service, product/ service knowledge must work together by sharing information and ideas at one common platform.
If you’re already running your tax consultancy business then read our blog on An Approach to Improved Profits
